The other day I was chatting with a friend who is really interested in marketing and sales. Usually, when we talk, she’ll often refer to a lot of the buzzwords and “marketingese” that would confuse most laypeople. She’ll also tell me about the latest marketing books she’s read or the online course she’s taken. During our most recent conversation, she told about a branding course she was recently enrolled in. Among the lessons in the branding course was that every company should answer 4 Q’s. The Q’s refer to questions that they must answer in order to better to express what is the foundation of their business. The questions were:
- Who? Who do you want to serve, who is your ideal customer.
- Why? Why do you want to serve them? Why do you have a soft spot for them?
- What? What is the result you want them to have as a result of paying you to take their online Math class?
- How? How do you go about providing the result you want to give them?
After some deliberation, I thought about how these four q’s apply to the course completion services at Finish My Math Class. In other, words what are the four q’s with respect to paying/hiring someone to take your online Math class?
Question #1: Who?
Who are our clients? What kind of students hire people to do their online Math work? The majority of people who have asked me if they can hire us to take their online Math class are in college. Often, they are in 2-year community colleges. This is not to say that we don’t have clients in 4-year colleges or in high school, but for now it seems that 2-year college students are our most frequent customers.
As for the ideal customer, I would say that it’s anyone who simply does not want to be bothered with an online Math course. Whether it’s because they’ve failed it before or because they don’t like Math or for any other reason.
Question #2: Why?
Why do I want to spend so much of my time taking other people’s Math classes? I think most math requirements are not that important. I really do feel bad for students who are forced to take Math classes that clearly do not interest them. While we’ve been in business for a short time, I have already lost count of the number of stories I’ve heard from my clients who say they are sick of being forced to take Math classes that have little to do with their major.
Question #3: What?
What is the result we want for all our clients? Well, we want them to be able to spend their time doing what truly matters to them. I have said plenty of times that while I think Math is generally important, I do not think it is (or should be) important to everyone. I love knowing that my clients can do other things that have more an impact on their lives besides some Math courses.
I also want for our clients to get A’s and B’s in their Math courses. This is why we have our A/B guarantee.
Question #4: How?
How do we go about providing our course completion services? For us, it’s all about doing what is most comfortable for the client. We try to be flexible.We usually go about providing our service in two ways:
- We can log in on our client’s behalf to do the work. This is usually the simplest option.
- We can also do “offline” work in the sense that clients can just email their work to us and we’ll handwrite it and send it back.
If you have any more questions about our Math course completion service, you can visit our FAQ page or you can contact us anytime.
In conclusion, the four Q’s of branding – Who, Why, What, and How – can be applied to the course completion services provided by Finish My Math Class. Understanding these questions helps define the target audience, motivations, desired outcomes, and service approach.
Finish My Math Class primarily serves students in 2-year community colleges, although they also cater to clients in 4-year colleges and high schools. The ideal customer is anyone who prefers not to handle their online Math courses, whether due to previous failures, a lack of interest in Math, or other reasons.
The motivation behind offering course completion services is rooted in the belief that many math requirements are not necessarily relevant or meaningful for some students. Finish My Math Class empathizes with individuals who are compelled to take math classes that do not align with their interests or academic goals.
Finish My Math Class aims to provide clients with the opportunity to focus on what truly matters to them by freeing up their time from math coursework. They aspire to help clients achieve A’s and B’s in their Math courses, offering an A/B guarantee to ensure client satisfaction.
The service approach of Finish My Math Class is centered around client comfort and flexibility. They offer two primary methods for completing the coursework: logging in on behalf of the client to perform the work or accepting offline work through email, where clients can send their assignments for handwritten completion.
For further information or inquiries about the Math course completion service, interested individuals can refer to the FAQ page or directly contact Finish My Math Class.
By addressing these four Q’s, Finish My Math Class provides a clear understanding of their target audience, their motivations, the desired outcomes for their clients, and the approach they take in delivering their services.
